Archetype Oracle Cards & Posters – Interview with Designer

by | Nov 19, 2022 | Sustainable Business Directory, Gold Listings

What’s your name, your position & the name of your business?

I’m Verena and I am the designer and creator of the Archetype Posters, Archetype Oracle Cards Deck and a few more things, as well as a self-actualization coach and the creator of this website, and the Sustainable Business Directory.

What services or products do you offer?

With this post, I’d especially like to draw your attention to the archetype posters because I believe that they will bring a lot of joy and beauty and maybe even some magic into your homes.

What inspired you to create the Archetype Posters?

I read the book Sacred Contracts by Caroline Myss some time last year. In this book, she suggests that every person has made a contract with 12 archetypes before our birth, to live through in our lifetime.

She described many different archetypes in this book, but I found it difficult to really get an overview over everything she suggested and so I started making these illustrations as a way for myself to understand the archetypes better.

During this process, I recognized that I actually don’t agree with her suggestion of the twelve archetypes because I experience my life as more fluid than that and also I believe, and this is the basis of my work, that we have the power to change our ‘destiny’.

Nothing is set in stone, we have full control over where we want to go in our lives, once we become the stewards of our minds.

So instead of searching for your inner archetypes, I suggest to actively work with all of these archetypes to empower ourselves and to let the archetypes support us to direct our lives in the direction we want it to go.

So bringing these archetype posters into your home can help you to release new powers by reminding you of all you have within you and directing your focus.

You will find a description of each archetype and it’s superpowers alongside each poster in the shop.

What do you do to keep your business sustainable?

I decided to sell the posters as PDFs so that you can print your poster in the size and on the paper you prefer.

This does not only save production costs and surplus prints, but also materials for packing and emissions for transport.

It also allows you to buy the posters and hang them up the same day, if you can make it to the print shop right away.

What’s one of the greatest obstacles you had to overcome to get to where you are now?

I’ve created 109 different archetypes, which you can buy individually as posters or all together as an Oracle Card Deck.

To create 109 different images and characters was a lot of work and it took a lot of complex thinking to organize them in a way, that I feel they can now really cover any and all aspects of our lives.

The greatest obstacle for me was to not get overwhelmed – by the time it was going to take to create the cards – and to keep an overview over the cards to see which areas of life have been covered and which are still missing.

I’m glad that as a coach, I have an effective tool kit at my hands when it comes to creating time management and other systems, which can support the process of solving complex problems and which allowed me to take each step with joy, patience and ease.

What’s one of the most surprising things that happened on your journey?

I think that often we forget how much we need the work that we do ourselves.

I thought I would create these Archetype Posters and cards as a way to add another unique offer to my clients, but I’ve learned an incredible amount about how I work in the process as well.

I actually use the cards daily for myself and whenever I need support in any way, and I have some of the posters hanging up in my own home to remind me of the qualities I want to embody.

What advice would you give to someone who would like to start a sustainable business?

I believe that nothing is more important than doing what you love, and to base whatever it is you love on integrity.

Studies show that running a sustainable and conscious business is more profitable than running an ‘old-fashioned’ business.

As a coach, I would say: if you act in a way that involves hardening yourself because you exploit people or animals or destroy the world you also want to live in and resources that are needed for all, then you are doing yourself a disservice because the prize you have to pay for that with your emotional and physical well-being will be high.

I believe everyone wins, when you do the right thing, so see that you can find the knowledge and support that you need and then make your dreams and visions come true.

I believe in you, and I know you will be more successful than you can imagine if you believe in yourself and put in your best efforts and intentions.

If people haven’t tried your services or products yet, where would you recommend for them to start?

I think just looking at the posters and seeing if one calls out to you and inviting it to your home is a great start.

If you’d like to learn more about the ways working with Archetypes can empower you, you can also book a session with me.

Energy Archetype Poster

Source Energy

This is one of the two main source cards, which represents life’s energy.

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Qu_ing Archetype Poster


This is one of my favourites. I’m actually writing a whole book about this card!

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Visionary Archetype Poster


Visionaries have an incredibly important role in our world. They can make up the future we want to live in.

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Mother Archetype Poster


Mothers are the heroes of our world today. Never have they had to fulfil so many expectations.

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