5 important things to remember when creating your about page

by | Dec 10, 2021 | Verena's Design Studio, Basics | 0 comments

Your About Page is one of the most important pages of your website. It gives you the opportunity to tell your visitors something more about yourself. You already have their attention, they are already interested, so don’t miss this chance to give them the information they want to decide to work with you.

This is the place to infrom your visitors about your why, your mission and you history.

Last week I wrote an article on how to design your Start Page – a page that gives an overview over your offers.

On the About Page (or about me or team page) you can go into more detail. In this article I will introduce the five most important things to remember when designing an about page and then show you some examples, so you can get started with your About page right after!

1. Seize the opportunity

If people come to your about page, you already have their attention. They came to your website, found something they were looking for and want to know more. Give them what they want!

Tell them about your mission, introduce yourself and use design elements and pictures to underline what you stand for.

2. Aiming to reach your goal

Similar to your start page you should again ask yourself what you are inviting your visitors to do.

Would you like for them to book an appointment with you? Should they buy your book? Read your articles? 

Lead them towards your call to action. You  can follow this simple structure:

– Describe the situation we’re in now
– talk about the problem(s) you see that are affecting your visitors as well
– show them how to approach the problem
– offer a solution and refer to some success you’ve already had
– allow them to see what life could look like after the problem is solved
– invite your visitors to be a part of that journey

3. Conviction

As I’ve mentioned in earlier articles, it’s a great selling point if your visitors believe in what you stand for and if you can say what that is with certainty:

> I do this work because protecting our earth is one of my priorities..
> I do this work because I believe we need to start with ourselves, if we want to change things in this world in a positive way.
> I do this work, because I believe it is important that we share our knowlede so all can benefit from it.

4. show courage

Give your visitors the opportunity to connect to you and your ideals or to your team. Show yourself or your team in a situation or surrounding that really represents what you do. Give them a look behind the scenes.

5. be yourself

Often we think of the about or team page as just another task we have to check of when working on your website. 

But as I’ve just shown, it’s a great opportunity to bind your customers closer to you, if you do it right. 

They are already interested in you so give them that little extra to offer them a reason to stay. Be funny or creative, be yourself. Try to make it something special, something people will remember.

EXAMPLES – ABOUT PAGES

Dominique Ara – Transformative Leadership
visit Website

This About Page is simple but effective. She says everything that is important and adds a flow though the graphical elements. Then it all ends with a call to action.

It’s Glo! – Storytelling. Entrepreneurship. Travel. Lifestyle. Growth.
visit Website

This About page is structured in a simple way as well. Pictures that tell a story alternate with short text bits. And in the last paragraphs you learn how to engage further and stay in touch.

Matthew Kimberly – Marketing for Coaches & Small Business
visit Website

This about page introduces the different fields in which Matthew works. Each section is underlined by one or more quotes of people he has worked with. These quotes don’t only strengthen his argument, they also function as a visual element to divide the different sections. Classic and effective.

EXAMPLE – TEAM PAGE

Humaan – We’re Only Humaan
visit Website

Humaan are creative and funny. They show that you can give a fantastic overview over your work without using many words. You immediately know what they are about when you see the team and the way they choose to present it.

If you’d like some help with your About Page or website in general, send me a message. Or join WEB DESIGN FOR CHANGE to learn more about how to set up your Start Page and how to create your website.

0 Comments

This might be interesting as well:

Generous Life Membership

a magical year - courageously creating change

CLARITY

Find the clarity to develop your life’s vision and live your purpose and your calling

CONFIDENCE

Recognize your value and build the confidence to put your dreams into action

CONNECTION

Strengthen your connection to your inner knowing, to source, and to those around you so you can enjoy life fully and freely

Join the Generous life movement

podcast

Listen to first Podcast Episode: Finding Freedom.

on facebook

Join the Facebook Group for inspiration & accountability.

free newsletter

Be the first to know about upcoming events & offers.

membership programme

Bring clarity, love, confidence and abundance into your life.

sustainable business directory

Shopping consciously is easy now.

OUR WORLD NEEDS CHANGE.
Our world needs you.
In your full power.

Start exploring new ways to be in this world.

How can you benefit from coaching? Life is precious, and it's a limited period of time we have on this earth, in this form. We can use this time to grow, experience, love, serve and learn.

Each of us gets to choose in every moment how their life is going to continue, but often we don't make the choices we want, but the ones we think are expected from us. And that leads to chaos, unhappiness and confusion because we're not aligned with our inner knowing.

Once we realize that we have the power to choose and change our circumstances, life enters into a more natural flow.

But to get there, we have some unlearning to do. We need to uncover the subconscious believes that keep us stuck, we need to leave our comfort zones and stretch ourselves, and we have to form new habits that serve us better. And that's what I'm here for, I will help you to become joyfully interdependent.

If you would like to work with me as a coach, I can guide you to find new options that are more aligned with your inner knowing, and to learn to trust your inner voice, to clear blockages that have been holding you back and to open up space for what really matters in your life. The best way to work with me this year is by joining the Generous Life Membership Programme as a VIP member with individual coaching.

On this journey you can find clarity, confidence, love, freedom, connection and so much more.

Getting Started is Easy

Ask yourself:

Am I ready to explore what else is possible for me? Am I curious to learn more about myself and my powers?

join us

To start raising your consciousness, guided by me and together with other like-minded explorers.

become

Who you were always meant to be. And start living a generous, free and abundant and joyful life.